/ Customers / Case Studies / Sponsorship Tracking

Before Sponsorship Tracking system was built, maintaining information about Events and Sponsorships was a very manual and time consuming task, which involved managing thousands of spreadsheets. It was nearly impossible to report and analyze the data at the cluster level or company level. The goal was to streamline the sponsorship management process on a standard platform, which would allow for a single point of data entry and distribution, along with enhanced usability and reporting functionality. The proposed system should allow for simple, fast and efficient management and accessibility by multiple users, including Integrated Solutions, Ad Sales, Integrated Marketing, Programming, Creative and Traffic of all VMN networks..

Sponsorship Tracking System affords several benefits to the company such as:

Cost Savings

Increased Revenue

Operational Efficiencies

The challenges of building this system were many. The system had to provide multiple levels of functional and data security, notification work flows, data validation and extensive reporting. It was especially important to make the user interface as easy to use as possible, as well as very customizable, allowing different types of users to quickly get to the data they need.

Client: Viacom Media Networks

Technologies: .NET WPF, WCF, SQL Server. Application is running in a Citrix virtual desktop environment.

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